Wednesday, January 29, 2020

The Chemistry of Hair Coloring Essay Example for Free

The Chemistry of Hair Coloring Essay The first thing that comes to mind when people see hair color is â€Å"beauty. † But, what most do not realize is that chemistry plays a major role in many everyday products. What makes the colors so pretty and attractive? How can hair color effect synthetic hair? The question I want to answer is â€Å"what are the effects of hair color on synthetic hair? † I chose this topic because I wanted to learn how to color hair and apply it to chemistry. Hair coloring is a form of organic and inorganic chemistry. Organic chemistry involves carbon, whereas inorganic chemistry does not. Hair color is (or can be) a permanent chemical that is used to put a specific color in hair for vanity, or any other cause. There are various types of hair color such as: permanent, semi- permanent, rinses, and bleaches. Schuller is also known as the founder of L’Oreal, the world’s leading country in cosmetics and beauty. But, even before then, people have been coloring their hair for centuries. Many things that were used as medium were plants and minerals that have contained henna (temporary), and black walnut shells. Also, many of these techniques are used in modern-day salons. Such techniques include adding foil in the hair for a better outcome. My hypothesis is that if I apply hair color to two kinds of synthetic hair (Milky Way: Shake n’ Go, Sample A and Express Lock Sleek, Sample B), then there will be a better outcome on Sample B. I believe that my hypothesis is correct because Sample A is a less expensive brand. The brand matters because the more expensive the hair, the better the quality. So, what is synthetic hair? Synthetic hair is material that appears to be hair, but is actually made of non-human fibers such as Kanekalon, which is man-made hair, and Mono-fiber. Synthetic hair is commonly called â€Å"weave. † The fibers are flammable and can spark a fire in no less than ten seconds if exposed to an open flame. Before I started my experiment, I gathered my materials. The materials needed for this experiment were: I used two types of hair color, Bigen (Blue Black) and Bigen(Light Chestnut) (box containing: the dye powder), gloves, mixing bowl, water, basting brush, and a comb. I used two types of synthetic hair, Milky Way Shake n’ Go (Sample A) and Milky Way SAGA (Sample B). But, since I am not coloring an actual person’s hair I don’t need shampoo, conditioner, tipping cap, or a comb. When I started the experiment, first, I pulled back my hair and took off any loose accessories. Next, I put on gloves and a smock to protect my skin from chemicals. After I was covered completely, I started the experiment. First, I poured the dye powder into a plate since I did not have a mixing bowl. Next, I got a half of a cup of water and mixed it with the powder. After the solution was evenly mixed, I let it sit for about one minute. I cut the samples in half to have data on my board. When the samples were cut in half, I took the basting brush and covered the samples with color. When the color was on the hair, I had to let them sit for thirty minutes. When the thirty minutes passed, I rinsed the hair twice each and set them in sandwich bags labeled: A and B. When the experiment was over, I cleaned all of the tools I used and my area off. When going back over what I did in my experiments I recorded my observations. In the experiment, when I was mixing the hair color, as I mixed the solution got thicker and thicker. The hair that I used was very thin and soft. What are the effects of hair color on synthetic hair? My hypothesis was that if I apply hair color to two kinds of synthetic hair, then there will be a better outcome on Sample B. I thought that my hypothesis was right because Sample A is a less expensive type of hair. My hypothesis was rejected because although Sample A was less expensive, it was thicker and could take in more color that Sample B. My results did not support my hypothesis. In the experiment, I learned that coloring hair is strongly related to chemistry. It is related to chemistry because it requires mixing chemicals and creating new solutions.

Tuesday, January 21, 2020

Freedom and Authoritarianism :: essays research papers

Freedom and Authoritarianism Freedom and equality are intertwined with one another. Freedom is defined as the custom of being free, political independence, and the possession of civil rights. When reflecting upon the history of the twentieth century many people all over the world were not afforded the luxury of being born with freedom or born with equal rights. In most cases, those people were often oppressed or subjugated by various forms of systematic state sponsored authoritarianism and terror. In order to receive the freedom necessary to survive and the equality required to live a happy and successful life the oppressed people had to take action. Often times the action took on various forms such as, revolts or nonviolent campaigns. Because the governments reliance on authoritarianism and terror to control their citizens, often times revolts and/or nonviolent campaigns were the consequence. Therefore, any advances towards gaining freedom and equality cannot happen without some form of systematic state-sponsor ed authoritarianism and terror taking place first. It is no coincidence because the two phenomena are linked. As mentioned before, any gains toward freedom and equality coexist with authoritarianism and terror maintained by the government. Emma Goldman, an anarchist, speaks of freedom, in â€Å"Victims of Morality†, but believes that religion is the main factor hindering the growth of that freedom. Goldman uses the term â€Å"morality† when referencing religion. Goldman believes that â€Å"morality† is â€Å"paralyzing to the minds and hearts of the people.† She also believes that morality forces people to become conformists during the process of reasoning and the completion of daily tasks, by ignoring their true inner thoughts and feelings. Therefore, Goldman believes that morality restricts people’s happiness and freedom by â€Å"shutting out love, light, and joy from the lives of innumerable victims.† As a result, Goldman does not believe that morality will help eradicate the ills of society. Goldman’s views involving religion and freedom d iffer from those of Dr. Martin Luther King Jr.’s views involving that same topic. In Dr. Martin Luther King Jr.’s â€Å"Letter from Birmingham Jail†, his belief was that any gains toward freedom and equality could not happen without the use of God’s will and the influence of Christian values. Dr. King Jr. believed that Christianity and his faith in God would help eradicate the many injustices in society. A guiding force in Dr. King Jr.’s nonviolent protest were the â€Å"principles dear to the Christian faith†, in which, the need to fight injustices against people was on of them. Freedom and Authoritarianism :: essays research papers Freedom and Authoritarianism Freedom and equality are intertwined with one another. Freedom is defined as the custom of being free, political independence, and the possession of civil rights. When reflecting upon the history of the twentieth century many people all over the world were not afforded the luxury of being born with freedom or born with equal rights. In most cases, those people were often oppressed or subjugated by various forms of systematic state sponsored authoritarianism and terror. In order to receive the freedom necessary to survive and the equality required to live a happy and successful life the oppressed people had to take action. Often times the action took on various forms such as, revolts or nonviolent campaigns. Because the governments reliance on authoritarianism and terror to control their citizens, often times revolts and/or nonviolent campaigns were the consequence. Therefore, any advances towards gaining freedom and equality cannot happen without some form of systematic state-sponsor ed authoritarianism and terror taking place first. It is no coincidence because the two phenomena are linked. As mentioned before, any gains toward freedom and equality coexist with authoritarianism and terror maintained by the government. Emma Goldman, an anarchist, speaks of freedom, in â€Å"Victims of Morality†, but believes that religion is the main factor hindering the growth of that freedom. Goldman uses the term â€Å"morality† when referencing religion. Goldman believes that â€Å"morality† is â€Å"paralyzing to the minds and hearts of the people.† She also believes that morality forces people to become conformists during the process of reasoning and the completion of daily tasks, by ignoring their true inner thoughts and feelings. Therefore, Goldman believes that morality restricts people’s happiness and freedom by â€Å"shutting out love, light, and joy from the lives of innumerable victims.† As a result, Goldman does not believe that morality will help eradicate the ills of society. Goldman’s views involving religion and freedom d iffer from those of Dr. Martin Luther King Jr.’s views involving that same topic. In Dr. Martin Luther King Jr.’s â€Å"Letter from Birmingham Jail†, his belief was that any gains toward freedom and equality could not happen without the use of God’s will and the influence of Christian values. Dr. King Jr. believed that Christianity and his faith in God would help eradicate the many injustices in society. A guiding force in Dr. King Jr.’s nonviolent protest were the â€Å"principles dear to the Christian faith†, in which, the need to fight injustices against people was on of them.

Monday, January 13, 2020

Nature & Scope Of Marketing Research Essay

HISTORY Curtis publishing company is the first company. Charles Coolidge parlin was the first head. Research was for Campbell soup. In the United States. 3. Case study Hindustan express news paper Largest chain of news paper in India During 1975 – 1977 fought for freedom of the press Newspaper flash lighted government and its policies Suffered restrictions and newspaper quota Suffered loses Change in government – 1977 Role played by this newspaper was hailed Earlier position completely reversed Financial position improved with in 18 months 4. Case study cont. Hindustan express simultaneously published in English language west — Bombay, Ahmedabad South — Madras, Bangalore, Hyderabad, Trivandrum North — Chandigarh East — none Have two regional language paper Marathi from Bombay Malayalam from cochin New plan to start an edition from Pune in Marathi 5. Problems :- Already five Marathi newspaper published daily from Pune and four from Bombay Pune hardly 180 km from Bombay, as such Bombay edition could easily reach Pune by newspaper taxi. The circulation of regional language newspaper is low. Advertising revenue is low. Will the new edition from Pune be financially feasible? Will the new edition have market feasibility? 6. Solution MARKETING RESEARCH 7. What is marketing research Marketing research is the function that links , the consumer, customer, and public to the marketer Research comprises defining and redefining problems, Formulating hypothesis or suggested solutions Collecting, organizing, and evaluating data Making deductions and reaching conclusions And at last carefully testing the conclusion to determine whether they fit the formulation 8. Classification of research Basic research Applied research a) Problem solving research b) Problem identification research. 9. Problem Solving Research Segmentation research Product research Pricing research Promotion research Distribution research 10. Problem Identification Research Market potential research Market share research Image research Market characteristics research Forecasting research Business trend research 11. Why marketing research has evolved and grown ? 12. Answer:- Managers are separated from their final consumers Managers needs  information from their final consumers 13. Managers are separated from their final consumers Manufacturer Retailer Services Org. Final Consumer Mkt. Manager 14. Managers needs information from their final consumers Manufacturers Retailers Suppliers Customers Needs And Wants 15. Managers needs information from their final consumers Target market Product/service Price Distribution Promotion Marketing Manager Wants information 16. Customer group Consumer Employees Shareholders Suppliers Controllable Marketing Variables _______ Product Pricing Promotion Distribution Uncontrollable Environmental Factors Economy Technology Competition Law and Regulations Social and culture Factors Political Factors Assessing Information Needs Providing Information Marketing Decision Making Marketing Managers Market Segmentation Target Market Selection Marketing Programs Performance and Control 17. The role of marketing research in managerial decision making is explained further using the framework of the DECIDE model: _________________________________________________ D — Define the marketing problem E — Enumerate the controllable and uncontrollable decision factors C — Collect relevant information I — Identify the best alternative D — Develop and implement a marketing plan E — Evaluate the decision and the decision process 18. Applications of Marketing Research Pricing Research Product Research Concept Testing Positioning Research Customer Satisfaction Research Branding Research Advertising Research Market Segmentation Sales Analysis 19. Types Of Research Descriptive vs. Analytical Applied vs. Fundamental Quantitative vs. Qualitative Conceptual vs. Empirical 20. Descriptive :- Also known Statistical Research Includes survey & facts What age group buying a particular brand Analytical :- Use facts or information already available 21. Applied Research Designed to solve practical problem of the modern world For example, applied researchers may investigate ways to: improve agricultural crop production treat or cure a specific disease improve the energy efficiency of homes, offices, or modes of transportation 22. Fundamental Research Driven by a scientists in a scientific question The main motivation is to expand Man’s knowledge, not to create or invent something For example, basic science investigations probe for answers to questions such as: How did the universe begin? What are protons, neutrons, and electrons composed of? How do slime molds reproduce? What is the specific genetic code of the fruit fly 23. Quantitative:- Used  to measure how many people feel, think or act in a particular way Many vehicle used for collecting quantitative information but the most common are on street or telephone Qualitative :- Used to help us understand how people feel and why they feel as they do It is concerned with collecting in-debt information asking questions such as why do you say that Depth interviews or group discussions are two common methods used for collecting qualitative information 24. Conceptual :- Related to some abstract ideas or theory It is generally used by philosopher and thinkers to develop new concepts or to reinterpret existing ones Empirical :- Relies on experience or observation alone, often without due regard for system & theory 25. Benefits of Marketing Research Benefit to business and industry Benefits to economy. Six essential benefit Enhanced ability to make well-informed decisions. Provides a cost-effective opportunity to supplement a company’s internal training. 26. Facilitates a common knowledge bridge.. Provides a specific starting point for people entering the profession. Gives company an objective tool to help develop and promote employees. Assists researchers in understanding and differentiation between good research and impartial research. 27. Characteristics of a good marketing research: Use of more scientific methods Cost and benefits Use of the Statistical method Alternative course of action 28. Scope of marketing research The scope of marketing research could cover the business problems relating to the followings. Types of consumers that compromise present and potential markets. Buying habits and pattern of consumption Size and location of different markets, not only in India but also overseas. 29. The prospects for growth or construction for the current markets being served. New mantras of emerging segments. Marketing and manufacturing capabilities of competitors. Most suitable entry timing. The current and prospective competitive position. Chances of improvement of current channels. Optimum use of promo- tools. 30. Qualities of a good researcher: Qualities Entry level junior staff senior staff Strong writing skills 57 71 90 Strong analytic skills 50 67 90 Strong verbal skills 49 57 82 Professional appearance 19 28 5 Good grades 15 04 07 Good quantitative skills 13 19 41 Graduate degree 06 11 16 Good school 03 ** 01 Managerial skills ** ** 49 Client handling skills ** ** 83 31. Obstacles in acceptance of marketing research Due to globalization, liberalization and privatization Narrow conception Improper orientation of the investigator  Late results Conditional findings Biasness Improper research technique Inadequate skill of investigator Research inclined towards predetermined research 32. Ethical condition of Market Research Information should not be misused Do not force the customer to answer Respondent reply should also be kept confidential Ask sensible personal questions 33. Limitations of Marketing Research Not a panacea Not an exact science Limitation of time Erroneous findings Not exact tool for forecasting In experience research research staff Narrow conception of marketing research 34. Emerging issue Marketing research in internet era Online research Email surveys Html forms Downloadable interactive survey application Data warehousing and data mining

Sunday, January 5, 2020

Lost in the Sky at Grandpas Cabin Essay - 5748 Words

Lost in the Sky at Grandpas Cabin My grandfather carries on entire conversations while he salts his food. He salts indiscriminately: His corn, his pasta, his fish, even his fruit. He never samples his food before reaching for the shaker: He knows it has yet to be salted to his liking. The one thing my grandfather doesnt salt is his beer. If theres one taste my grandfather likes more than salt, its the wheaty, fizzy flavor of Labatts Blue. It comes in cans at fifty cents a pop. There is a full-sized refrigerator rigged up in the basement of my grandparents summer cottage to accommodate my grandfathers beer. He buys it in boxes of thirty. They never last long. My grandmother will spring for the occasional beer, but her drink†¦show more content†¦Next door resides a variety of relatives, whose precise relations to me are sometimes unclear: they are always characterized by a great or a second or a once removed. Once when I was thirteen, a family came to visit who were relatives of my relatives, a family that included a fine-looking young male specimen with a firm and nicely bronzed chest. Before deciding if it was acceptable to flirt with him, I had to sit down and draw out a family tree to figure out whether he was blood-related. He wasnt. The drinking that transpires next door makes the habits of my grandparents look like childs play. They pass over the beer and wine and head straight for the hard stuff. My grandmas sister, my great-aunt, starts her day off with a scotch and soda. My cousins are mixing margaritas before theyve finished digesting lunch. By the time cocktail hour rolls around, theyre all hammered. Sunset only invites more madness. If my great-aunts middle-aged sons arent setting off $2000 worth of illegal fireworks down at the beach, theyre either rigging raccoon traps or offering driving lessons in my great aunts red Chrysler convertible to any number of prepubescent cousins. The alcohol creates diversion but it also creates tensions. When my grandparents get tipsy, they start snapping and ordering people around. I can see the wine begin to take effect on my grandma: the corners of her mouth pull down into a sour pout. Sometimes she and my grandpa say things thatShow MoreRelatedGrapes of Wrath Essay4878 Words   |  20 Pagescondition help set the mood for the story? As the story begins, Steinbeck describes the land being very dull and dead when he states that â€Å"The wind grew strong and hard and it worked at the rain crust in the corn fields. Little by little the sky was darkened by the mixing dust, and the wind felt over the earth, loosened the dust, and carried away† (2). This description gives insight on how harsh the land is to live on, but most importantly it foreshadows what the Joads and several other familiesRead MoreLogical Reasoning189930 Words   |  760 PagesRamone, look at those two white guys on the other side of the street. They look friendly. The blond guy with him looks like he would rip your lungs out just to see what would happen. The other one is just as fierce, and hes carrying the radio I lost yesterday; its got my sticker on the side. If Ramone leaves believing that the two guys are friendly because his friend said, They look friendly, then he has violated some principle of logical reasoning. What principle? ï‚ · Reasons should